Brand identity for eyewear startup offering Italian produced eyewear for the conscious, urban man and woman. The brand is all about stability and quality which is reflected in the low cut, stabile, yet modern typeface used in the logotype. The sharp edges of the letters is a reference to the polishing of a glass lens, and the letter spacing a flirt with vision tests. The stability and quality core of the brand is also translated into the materials; concrete, raw nature card and brass – all long lasting and firm. The colours are sober, soothing and confident with a soft green and grey meeting a brass orange contrasting colour.