Packaging design for Ewalie’s gluten free, ecological groceries with a product line ranging from granolas to falafel and baking mixes. The aim was to create a design that reflects the Swedish origin of the brand and make it stand out from similar products in the product category. The closeness to nature, being ecologically produced and full of nutrients and fibres are at the essence of the brand and made a foundation for the plant like symbols that were turned into a Kurbits influenced illustration (a Swedish traditional pattern). The illustration is carried out in different energetic colour combinations creating a cohesive, yet vivid, collection that stands out in the product category. The products are sold at the main grocery store companies in Sweden including ICA, Coop and Paradiset and online at MatHem and Apotea.