Graphic profile for Josefine Möller running the interior stylist company Mina kvadrat. The aim was to create a trustworthy, clean and professional graphic profile. This resulted in a soft greyscale palette combined with pops of gold, balanced with a modern and clean typeface and logotype. As the name means “my square” we wanted to make a symbol that illustrated the square space suggested in the name. It turned into this mark of three squares linking together, creating new spaces within the existing one, just as the interior stylist creates new spaces and experiences within the existing one in the everyday job.

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